Emojineering Part 1: Machine Learning for Emoji Trends

instagram-engineering:

🆒🆕In October 2011, Apple added the emoji keyboard to iOS as an international keyboard. Since then, digital language has evolved such that nearly half of comments and captions on Instagram contain emoji characters.

Using our algorithm, we find that many of our popular emoji have meanings in-line with early internet slang:

😂 (ranked 1st in emoji usage): lolol, lmao, lololol, lolz, lmfao, lmaoo, lolololol, lol, ahahah, ahahha, loll, ahaha, ahah, lmfaoo, ahha, lmaooo, lolll, lollll, ahahaha, ahhaha, lml, lmfaooo😍 (ranked 2nd in emoji usage): beautifull, gawgeous, gorgeous, perfff, georgous, gorgous, hottt, goregous, cuteeee, beautifullll, georgeous, baeeeee, hotttt, babeee, sexyyyy, perffff, hawttt

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  1. artimies6 reblogged this from allthingslinguistic
  2. tequilawhisperer said: What about ANIMATED emoji? Is this on the radar yet?
  3. mickey-84 reblogged this from instagram-engineering
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  5. tara-joon reblogged this from instagram-engineering and added:
    Holy fuck
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  9. dataandme reblogged this from instagram-engineering and added:
    Crazy times! I love that emoji are considered Natural language (well, for the purposes of NLP, anyway)!
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